Early in his career, Edwin London ’50 exhibited the business acumen for which he would become known. In 1956, after positions at radio station WSAY and Bausch & Lomb, he founded Fotoshop Lexington, Inc., which grew to encompass several stores in New York City plus a graphic arts supply distribution business in Connecticut.
London later became president and chairman of Photographic Research Organization, Inc., a cooperatively-owned purchasing agent for photographic equipment retailers, and served as president of Photo Marketing Association International, the global trade association for the photographic industry.
During that time, London was also a strategic planning consultant. After selling his stores, he affiliated with Gelfand, Rennert & Feldman, helping to expand the firm’s services for an elite clientele in the creative and performing arts. London rose to the top of his profession when he became a managing partner of the firm and gained respect in the entertainment industry for his management of such high-profile clients as George Benson, James Taylor, and Billy Joel.
Throughout the years, London has supported his alma mater with his time, talent, and personal resources. He has used his considerable influence and contacts to bring leaders from all facets of the entertainment industry to campus to present lectures and meet with students. He was instrumental in securing a major contribution to the College of Visual and Performing Arts from Billy Joel, and in 2006, he made it possible for Billy Joel to give the commencement address in front of thousands of cheering Syracuse University graduates.
London graduated from Syracuse University with a dual bachelor of science degree in management and journalism from the Martin J. Whitman School of Management and the S.I. Newhouse School of Public Communications. He has served on several volunteer boards, including the Syracuse University Alumni Association Board of Directors and the College of Visual and Performing Arts Advisory Counsel, and is a recipient of the George Arents Award, SU’s highest alumni honor. He and his wife, Elaine Marcus London ‘50, have been involved in student recruiting as area interviewers, chaired The Fund for Syracuse campaign, and were involved in organizing the Westchester Alumni Club.